Privacy Policy

Introduction

Vshakha Fashion ("we", "us", or "our") operates the website www.vshakhafashion.com and the Vshakha Fashion Wholesale mobile application. This Privacy Policy explains how we collect, use, and protect your personal information when you use our services.

Information We Collect

We collect the following types of information:

• -Account information: Phone number, name, shop/business name, city, and state provided during registration
• -Order information: Products ordered, order history, shipping addresses, and payment details
• -Usage data: Pages visited, products viewed, app interactions, and device information collected through analytics tools
• -Communication data: Messages sent via WhatsApp or other channels for order support

How We Use Your Information

• -Processing and fulfilling your orders
• -Sending order confirmations, shipping updates, and invoices via WhatsApp
• -Improving our products, services, and user experience
• -Personalising product recommendations based on your preferences
• -Measuring advertising effectiveness and optimising ad campaigns
• -Preventing fraud and ensuring platform security

Third-Party Services

We use the following third-party services that may collect or process your data:

• -Meta (Facebook): Advertising pixel and app events for ad measurement and optimisation
• -PostHog: Product analytics and session recording to improve user experience
• -Firebase: Push notifications for order updates
• -Razorpay: Payment processing
• -WhatsApp Business: Order notifications and customer support

Each of these services has its own privacy policy governing how they handle your data.

Data Storage & Security

Your data is stored on secure servers. We use encryption for data in transit (HTTPS) and implement access controls to protect your personal information. We retain your data for as long as your account is active or as needed to provide services and comply with legal obligations.

Your Rights

You have the right to:

• -Request access to your personal data
• -Request correction of inaccurate information
• -Request deletion of your account and associated data
• -Opt out of marketing communications

To exercise any of these rights, contact us using the details below.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our services after changes constitutes acceptance of the updated policy.

Contact